The Difference Between Social Media Marketing and Management
This article will explain the differences between social media marketing, and social media management. In the last few years, marketing experts and blogs alike have stressed the importance of social media for businesses. You may have read that people spend X hours per day on social media. Why does your business not use social media?
Social media platforms such as Facebook, Instagram, and others offer unique opportunities to reach your audience. Users are spending an increasing amount of time on these platforms.
You should be aware of the differences between social media marketing, and social media management if you plan to use social media for your company or business.
We are often asked at Web Design Matrix ‘What is the difference between Social Media Management & Social Media Marketing’. Although they may sound similar, they are actually two separate elements of your social network strategy.
What is Social Media Management (SMM)?
Social media management includes creating social media profiles, creating and publishing customized content on social media platforms, and engaging or managing your followers.
Responding to your followers’ comments, keeping your profile up-to-date and much more are all part of engaging with them. Social media management ensures that your business uses social media accounts correctly!
Social media can help you build your social presence, create a community of followers and convert them into loyal customers.
What is Social Media Marketing (SMM)?
Social media marketing can help you reach a wider audience and increase your customer base. Web Design Matrix’s Social Media Specialist will develop a Facebook Advertising Strategy based on the industry you are in to drive qualified traffic to your website.
It also involves creating graphics for social media advertising. These social media graphics have been created with the specific goal of engaging social media users to drive them to your site.
You can track your conversions with special tracking codes and ensure that you are getting the best results from your Facebook Ads.
Contact us at Web Design Matrix if you want to know more about social media and how it can be used for your business. Our social media experts will be glad to assist.