BOOST YOUR DIGITAL MARKETING GROWTH PT. 1
In recent years, marketing your business has evolved significantly. It was very difficult for small businesses to advertise on a national level just 10 years ago. Today, you can market anywhere by clicking a button. How is your digital marketing growing? You can track the growth of your business by tracking your digital marketing numbers. Are you sure you are getting a positive Return on Investment (ROI)? Digital marketing is all about numbers. Your digital marketing agency must be able to provide you with the most accurate and up-to-date information. How can you measure your Digital Marketing Growth? What advertising channels should you use?
Tracking digital marketing growth
It can be difficult to track your digital marketing growth if you are doing it yourself. It can be challenging to install tracking codes correctly and extrapolate all the data. You should track the following things regardless of whether you use Facebook Ads AdWords, or other advertising channels.
You should know your CPC. The CPC will tell you how much money you need to spend in order to achieve the desired number of clicks.
CTR (Click-Through Rate) is the next important number. The CTR tells you what people think of your advertisement. If your CTR is 0.05%, that means less than 1% click on your ad. This would be an extremely low CTR. A good CTR ranges between 0.8-2.5%, and an incredible CTR can be as high as 3-5%. Your CTR may vary depending on your niche, and if you have a small audience as your target market then it can be unpredictable.
Impressions may be simple, but they are still an important part of the advertising mix. You can use Impressions CPC to determine what changes need to be made and where more budget can be applied.
You can see that it takes a lot of effort to market your business properly online. Web Design Matrix has digital marketing experts. If you choose Web Design Matrix as your marketing partner, you will be assigned a marketing specialist who will get to know your business and take all the necessary steps to advertise it. Our team will analyze your data and make personalized recommendations based on what we learn each month. We never base our pricing on what you spend, so your marketing costs will not increase just because your budget increases. Call us now and let’s boost your digital marketing growth!
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Pt. Next week, we’ll discuss what marketing channels to use and the benefits you can get from them.
Web Design Matrix: Facebook